
TUI Field to Fork Tanzania is a two-year project located in the Simiyu region of the Serengeti ecosystem, in the North-East Kilimanjaro region. Despite this area attracting nearly a million tourists annually, over 50% of the local population lives below the international extreme poverty line of $2.15 per day. Rural communities depend heavily on farming and livestock but face severe challenges like soil degradation, unpredictable weather patterns, and crop destruction by wild animals, leading to decreased agricultural yields and unreliable incomes. Women are particularly affected, often lacking access to education, assets and essential business skills.
The project empowers these women by providing technical training in farming, climate resilience and business skills. By establishing links with the tourism sector, it creates better income opportunities and a unique "field to fork" tourism experience. This initiative promotes gender equality, economic development, environmental conservation, and sustainable tourism, ultimately improving the livelihoods of marginalised women and their communities.