We're looking to partner with local organisations with a track record in impactful cultural interventions and community engagement. These could be drama schools, performing arts organisations, theatres, cultural centres and associations, etc.

We want to learn about how this project will work towards the protection and promotion of cultural heritage and what impact it will have on beneficiaries, the community, and the destination.

A link to the tourism industry is essential as we believe tourism is a force for good and can provide economic sustainability to the project which will sustain the project beyond the grant.

Get inspired by other TUI Colourful Cultures projects!

The project should consider the following elements:

• Strengthening community livelihoods: Involve local communities, artists, and storytellers in co-creating content and celebrating their unique heritage. Collaborate with historians, elders, and local communities to gather stories.
• Story preservation: Curate and preserve traditional stories, historical events, folktales, rituals and legends passed down through generations.
• Collaborative expression: Consider integrating music, performance, and dance to enhance the storytelling experience. Partner with musicians, dancers, and visual artists to create captivating performances.
• Education and capacity building: Host workshops for artists and storytellers to exchange ideas and refine their craft. Provide capacity building for young aspiring storytellers, both locals and tourists. Educate the younger generation about their roots, fostering pride and a sense of belonging.
• Experiences: Develop storytelling experiences, inviting diverse audiences – from visitors and locals to school children and elders

Which countries are eligible?

Priority destinations have been selected using a variety of criteria, which are mainly based on where the need is greatest, where tourism is an important contributor to the economy, and the priority destination focus for TUI Care Foundation.

Albania, Aruba, Barbados, Bonaire, Bulgaria, Cambodia, Cape Verde, Costa Rica, Croatia, Curacao, Cyprus, Dominican Republic, Egypt, Greece, Indonesia, Italy, Jamaica, Malaysia, Maldives, Mauritius, Mexico, Morocco, Namibia, Peru, Philippines, Portugal, Saint Lucia, Senegal, Slovenia, South Africa, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Türkiye, Vietnam

Project proposals for our TUI Colourful Cultures programme – Storytelling Theatre can be made until the end of September 2025 and applications will be reviewed on an ongoing basis.

Only selected organisations will be contacted.

The application consists of the following steps

1. All organisations are welcome to submit a proposal (Google Form)
2. Select organisations will be contacted and invited to an introductory meeting to explore possible partnership opportunities
3. Following a successful meeting, select organisations will be invited to submit a detailed project proposal online (Optimy application)
4. Upon completing at least two proposal review rounds, projects are subject to approval by the TUI Care Foundation's Board of Trustees

• Organisations must be legally registered organisations.

• Projects should take place in tourism destinations.

• Quality and relevance of actions and projects proposed, in terms of addressing the requirements and prioritised destinations.

• Quality and experience of organisations who will deliver proposals. (e.g. track record of the organisation in delivering similar activities in the previous years, size of funding executed, tourism linkages, etc.)

• The extent to which the applicants seek to co-ordinate actions with other groups and other initiatives to create a wider impact.

• Value for money in terms of achieving the objectives for the TUI Colourful Cultures programme. 

If you're interested in applying, click here: