TUI Field to Fork Greece

Although agriculture and food production systems can be one of the key drivers of climate change, they also have the potential to be part of the solution to reverse it.

But being part of this solution needs the support of everyone, and private and public stakeholders can play a key role in this by organising local and regional, multi-stakeholder coalitions to create additional revenue and incentivise farmers to adopt regenerative agricultural practices.​

TUI Field to Fork Greece supports farmers on the island of Crete and Rhodes to transition to regenerative agricultural practices with a focus on carbon reduction. It also strengthens existing links and establishes new connections between trained farmers, Food Production Units (FPUs), hotels and a local food retailer on Crete to increase their sales and offer of regenerative agricultural products in the tourism sector and beyond.

Staff in participating FPUs and hotels in Crete and Rhodes are trained on the value of sustainable food and on climate protection in food supply chains.

More than half of the world’s agricultural land is degraded, resulting in worldwide productivity losses of $400 billion a year. In addition, one third of the world’s greenhouse gas emissions come from food production - getting food from field to table involves growing, processing, packaging, storing, transporting, refrigerating, and cooking – all of which require energy and contribute to the carbon footprint of food supply chains. The tourism food and beverage sector forms a significant part of carbon emissions in the tourism industry, representing 10% of its total carbon footprint.

But the economics of shifting to more sustainable agricultural practices are challenging, with the average annual family farm income in the EU nearly 60% lower than that of non-farming families. There’s also a lack of knowledge about regenerative agriculture and its benefits, such as greater food security, increased biodiversity, and improved ecosystem services.

With the Aegean region already facing significant desertification in some areas, TUI Field to Fork Greece will support 300 farmers on Crete and 200 on Rhodes to transition to regenerative agricultural practices by implementing a full learning and practice cycle. One of the key focuses of this support will be reducing the carbon footprint of agricultural products.

Participating farmers are linked with 19 food production units and 12 hotels to create better income opportunities, increase the offer of sustainable food products and raise awareness among staff and guests of regenerative food production. In addition, a local retailer chain will reach tourists and locals with the sustainable food offer. Hotel staff also receive training on the benefits and urgency of transition.

Tourists will have the opportunity to taste the local delicacies, such as olive oil, vegetables, cured meat and other products produced by participating farmers at sustainable food tasting events.

TUI Field to Fork contributes to the restoration or sustainable management of 300 hectares of land in the ‘Sustainable Food Destination’ of Crete and Rhodes.

PROJECT PARTNER

About Futouris

Preserving the heritage of holiday destinations and developing a sustainable future for the travel industry - that is what Futouris stands for! Our members are committed to the improvement of living conditions, the conservation of biodiversity and the protection of environment and climate. Our aim is to help - in the long-term, comprehensively and sustainably. All measures are planned and implemented in close collaboration with the local people.

About Sustainable Food Destination Organization (SFDO) 

SFDO is a non-profit organisation that works with individuals, companies and other organisations to create Sustainable Food Destinations. Their vision is to create sustainable, thriving and resilient destinations that support local communities, and protect the earth’s resources, the right to travel, human rights and animal welfare. SFDO’s mission is to accelerate the widespread adoption of sustainable food production practices, to harness the collaborative power of its members and to create sustainable food destinations. 

FOLLOW
TRITON!

Turtle1
Your decision – your user experience at tuicarefoundation.com

We use cookies and other technologies that are necessary for services and functions on our website.

In addition, and provided you consent and select "Agree", we and our up to five third-party partners may place cookies on your device, use other technologies and collect and process personal data [e.g. IP address] from you in order to suggest personalized content to you on our website and to carry out measurements and analyses. Data transfer to third countries [e.g. USA] may also be possible, where the EU data protection level may deviate and access by authorities there cannot be ruled out.

You can find more information under "Settings" and decide which cookies and which cookie-based processing of your data you wish to reject or accept. Further information about cookies can be found in the Cookie Notice.

Managing your cookie settings

Use the "Status" control to decide for yourself which cookies we are allowed to set. Save your settings by clicking the "Agree" button.

You can change these settings at any time. You can find further information about the processing of your data in our Privacy Notice.

Cookies Description Status
Necessary Necessary Cookies are required for the app to function and cannot be switched off in your systems. We need necessary Cookies so that the service you request on our app functions properly and so that you can move around our app and use its functions, such as filling out forms. Cookie Notice
Statistics These Cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our app. They help us answer questions about which pages are most popular, which are least used and how visitors move around the app. If you allow statistical Cookies, we can use this aggregated information to improve our service and the usability of our websites for you. All information collected is aggregated and is therefore anonymous. This information may be transmitted to our partners such as Meta Platforms Ireland Limited, Google Ireland Limited, Pinterest Europe Limited, Microsoft Ireland Operations Limited (Privacy Notice) if you also agree under "Marketing". Cookie Notice