Our Mission

About us

TUI Care Foundation builds on the potential of tourism as a force for good by supporting and initiating partnerships and projects that create new opportunities for the young generation and contribute to thriving destinations all over the world.

By connecting holidaymakers to good causes, we foster education and the wellbeing of children and youth, the protection of nature and the environment, and the positive impacts of tourism on people and places in destinations worldwide.

TUI Care Foundation ‘works global and acts local’. Through strong partnerships with local and international organisations and by making it easy for holidaymakers to make a difference by contributing to good causes in their holiday destinations, we aim to create meaningful and long-lasting impact.

TUI Care Foundation was founded by TUI, the world’s leading tourism business, in 2011 and is based in the heart of Europe, the Netherlands.

MISSION

With the help of holidaymakers we are harnessing the positive impacts of tourism to make a difference for people and places in destinations around the world.

Values

We are transparent
We are transparent about our spending. All operating costs of TUI Care Foundation are covered by TUI.

We are positive
We focus on solutions rather than problems and strongly believe that tourism can be a global force for good: it brings people together and fosters cultural understanding and solidarity; it transfers knowledge and prosperity; and it drives the development of societies around the world.

We are global
We ‘work global and act local’. This allows us to have meaningful impact on people and places.

We are engaging
We involve holidaymakers in our work by encouraging them to make a positive difference in the destinations they travel to.