Empowering Entrepreneurship Initiative II

Covid-19 Relief Programme for Tourism

Together with enpact, the TUI Care Foundation is supporting 150 innovative entrepreneurial teams in the tourism sector from emerging and developing countries with mentoring and financial assistance. The programme is part of the Empowering Entrepreneurship Initiative and will help with crisis management strategies, protecting jobs and building sustainable local economic development.


Before the Corona crisis, the tourism sector employed around one in ten people worldwide and offered income opportunities to people from all walks of life, especially in developing and emerging countries. Now, international tourism has come to an almost complete standstill and the livelihoods of millions of people working in the sector are under threat. People in emerging and developing countries, where there is little or no government support, are particularly affected.

The emergency aid programme is financed by the German Federal Ministry for Economic Cooperation and Development and focuses on 150 innovative new businesses in Mexico, Kenya, Indonesia and Jordan. It aims to empower local tourism structures to maintain jobs, create new prospects, and help TUI destinations revive international tourism and collaborate with the key actors in the German tourism industry. The programme is open for young, innovative businesses that operate in the Travel & Tourism sector or along the Tourism supply chain.

Participating Countries and businesses


enpact e.V. is a non-profit association founded in 2013 to promote dynamic entrepreneurship in emerging and developing countries. As well as analysing and evaluating the entrepreneurial opportunities offered in major cities, it supports young entrepreneurs from the Middle East, Africa, Asia and Latin America through mentoring and educational programmes, the establishment of coworking spaces and by offering data-driven consulting to stakeholders. More than 5,000 jobs have been created through the participation of start-ups in enpact programmes and over 300 expert mentors volunteer for enpact’s innovative initiatives in a number of areas of development cooperation.

Project Partners

Empowering Entrepreneurship Initiative1