
Colourful coral reefs, beautiful waterfalls, lush rainforests and music everywhere… yet one in five tourists in Jamaica never leaves their hotel. That is a challenge for the islanders – tourism is one of the country’s most important industries, so if visitors aren’t doing much visiting, it’s harder for the locals to earn a living. One in every four Jamaican workers is employed in the tourist industry – restaurants, bars, taxi drivers, shops and attractions all depend on tourists for their income. Hence TUI Care Foundation is supporting an initiative to help businesses in Montego Bay increase the benefits they get from tourism by making visitors an offer they can’t refuse.