If you have ever visited Crete and tasted a glass of local wine, then you know how good the wines are. And naturally this wine goes hand in hand with Greek cuisine where olive oil is in abundance. The fertile soil and abundant sunshine of Crete has sustained the olives and grapes needed for both products for many centuries.

However, traditional farmers on Crete experience more and more difficulty. They are often smallholders with low outputs and increasingly find it a challenge to access the market. As a result more and more farms are having to close their doors. TUI Care Foundation is stepping in to support these farmers in transitioning to a sustainable cultivation of grapes and olives and links them with the tourism industry. This transitional support extends to the olive oil mills as well as the local wineries.

What kind of support do TUI Care Foundation offer? Firstly, we help identify sustainable local products, like varieties of grapes that are unique on Crete and have a long tradition. Then, we support with the promotion of these products to the local tourism industry to ensure that hotels use the local olive oil in their dishes, restaurants serve locally produced wine, shops sell these local products and that excursions do a good job of showcasing these offerings. In this way holidaymakers can keep enjoying all that Greek cuisine has to offer whilst at the same time being confident that the local economy of Crete is being supported.

This project ended in 2019. 

Project Partner

Futouris is committed to the preservation of holiday destinations and the sustainable development of the tourism industry.


Cookies on tuicarefoundation.com

We use cookies to provide you with an optimized website experience. They include cookies for the operation and optimization of the website as well as cookies for analyses, retargeting and to provide personalised content on websites by third party providers. By clicking on Accept you are agreeing to the use of non-essential cookies. If you don't want that, you can Decline the use of cookies or change your Settings at any time. For more information, including the processing of data by third party providers, see our Cookie Notice.

Managing your cookie settings

Choose which cookies are permitted by using the “Status”-Switch. Save your settings with the button “I Agree”.

You can find more information under Cookie Notice at any time.

Cookies Description Status
Required cookies These cookies are required to enable you to navigate through the websites and use key functions. These can not be disabled. Cookie Notice
Website analytics cookies These cookies help us to understand how visitors engage with our website. The information is collected anonymously and transfered to our analytics partner. Cookie Notice