Globally, a loss of natural habitats, the changing climate and illegal poaching are threatening many species. Alongside this, expanding human settlements and human-wildlife conflict also puts wild animals at risk. The TUI Wildlife programme focuses on the positive impacts of responsible tourism in protecting endangered animals and their natural habitats. It empowers local communities to benefit economically from responsible tourism, through the conservation of wildlife and the expansion of protected areas. It establishes responsible tourism practices which focus on the shift from touching wildlife to observing it.