Taranto and its surrounding areas have a long history in farming and fishing. But in recent years, things have become more difficult for local communities. Many young people leave to find work elsewhere. Traditional jobs in agriculture and mussel farming are less stable, and the region faces challenges like climate change and competition from large-scale producers. The citrus groves of Palagiano, known for their unique varieties and rich flavour, are slowly disappearing. Once a proud tradition, mussel farming in the Mar Piccolo is now under threat from pollution, warming waters, and invasive species.

TUI Field to Fork Puglia creates a tourist route that focuses on these two local food traditions. Both are recognised as Slow Food Presidia, which means they are protected for their cultural and environmental value. The project gives tourists the chance to visit farms and mussel beds, meet the producers, and take part in tastings and workshops. They learn how the food is grown and prepared, and they hear the stories behind it.

Two main itineraries are created: one includes a boat tour and seafood tasting, and the other is a walking tour through citrus groves with a tasting experience. In total, 1,000 tourists take part in these rural experiences. The project also manages 300,000 square metres of land using agroecological techniques and builds 20 partnerships with the tourism sector.

In addition, 10 mussel and oyster farmers and 20 citrus farmers receive training in sustainable practices. New oyster farming techniques are introduced to help reduce pressure on mussel production. Local restaurants and chefs are encouraged to use these ingredients in their menus. The project also helps create new products like marmalades, liqueurs, and sweets, which can be sold directly to visitors.

Social inclusion is an important part of the project. It works with cooperatives and associations to train and employ people from disadvantaged backgrounds, including young people and people with disabilities. Twenty people with disabilities will be trained and involved in citrus production. The tourist routes are designed to be accessible, with barrier-free paths and guides who can support visitors with different needs.

TUI Field to Fork Puglia helps protect local traditions, supports small producers, and creates new opportunities for the community. It shows how tourism can be a tool for positive change - bringing people together, sharing knowledge, and helping the region grow in a sustainable way.