TUI Futureshapers Senegal

To the south of the capital city of Dakar, Senegal’s Petite Cote is an international tourist destination with a warm climate, beautiful beaches and quaint fishing villages. However, its businesses struggle with the high seasonality of tourism, as well as the fact that visitors often opt for short stays.

TUI Futureshapers Senegal focuses on supporting 100 SMEs and startups in the tourism sector to create local opportunities to promote the Petite Cote as a tourist destination. It offers high-level networking opportunities, access to capital, online visibility, market access and support in increasing revenue.

It offers training to 150 entrepreneurs, creates and maintains 300 jobs and supports 3600 individual livelihoods.

In Senegal, startups, SMEs and informal companies represent a large part of the economy (97% of jobs according to ANSD, 2017), but their resilience and agility are threatened by slow growth and limited scalability, which is a result of insufficient job creation and limited revenue.

In the tourism industry, access to qualified employees, markets and financing is limited. There’s also a lack of digital expertise, marketing budget and financial strategy knowledge.

Through the TUI Futureshapers Programme, 90 MSMEs receive four months’ digital business support, with online consultations providing each cohort of five businesses up to 320 hours of support. This targetted consultancy includes topics such as creating a unique selling proposition and learning about marketing, communication and customer retention. Additionally, each cohort can participate in physical workshops and networking sessions in Dakar and Mbour. Training covers questions such as how to create and host a website as well as how to manage a shared professional space.

TUI Futureshapers Senegal also identifies ten high potential start-ups to receive a venture building programme with a team of international experts and a local field team. Over a period of seven months, they receive specialised training and consultancy to transform them into market-ready enterprises.

The programme culminates with an investor trip, through which several European investors can discover the vibrant Senegalese tourism ecosystem with the ultimate objective of investing in participants of the project.


GreenTec Capital Africa Foundation is a non-profit organization promoting the development of investment in African entrepreneurship with the goal of driving the creation of local economic and social added-value. This is done by promoting new narratives, enabling impactful investments and empowering business founders.

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