TUI Futureshapers London

Around 1.6 million tour guides currently tell their stories and help holidaymakers to discover new cultures around the world. They are fundamental to the tourism industry, but the profession is mostly male dominated. However, trends show however that female tour guides are on the rise and are predicted to grow by 10% in the next decade.

TUI Futureshapers London supports the training of 8 female tour guides in the city and equips them with the skills to create and lead engaging tours. This includes storytelling, tour organisation, customer engagement and marketing strategies. With the acquired skills, these women will be able to generate income by conducting their own tours. This financial independence contributes to their overall economic empowerment and enhances their ability to support themselves and their families.

The programme recruits underserved talent during an open day, which also includes a confidence boosting workshop and an introduction to the programme by the trainers.

The six training sessions take place at the Royal Society of Arts in London and enable the participants to create their own tours, set themselves up as freelancers and learn how to invoice. These sessions are followed by in-person mentoring sessions which guide them on the do's and don'ts of being a solo entrepreneur and micro- business owner.

The programme encourages the women to share their unique, personal stories and cultural backgrounds, fostering multiculturalism and enriching the tourism experiences they lead.

This not only benefits the guides but also promotes a deeper understanding and appreciation amongst local, domestic and international visitors, of the diversity of the destination and how different identities co-exist peacefully and enrich the destination. This "rise and lift others" approach ensures that the impact of the programme is both broad and inclusive.

A collaboration with TUI will allow the guides to provide guaranteed city tours after the end of the training to holidaymakers from around the world.

Project Partner

Project Partner

Women in Travel CIC is a UK based award winning social enterprise that connects underserved, diverse female talent to employment and enterprising opportunities in the travel, tourism and hospitality industry. It partners with employers and organisations to provide talent services, education and events that foster a more diverse and inclusive industry.

FOLLOW
TRITON!

Turtle1
Your decision – your user experience at tuicarefoundation.com

We use cookies and other technologies that are necessary for services and functions on our website.

In addition, and provided you consent and select "Agree", we and our up to five third-party partners may place cookies on your device, use other technologies and collect and process personal data [e.g. IP address] from you in order to suggest personalized content to you on our website and to carry out measurements and analyses. Data transfer to third countries [e.g. USA] may also be possible, where the EU data protection level may deviate and access by authorities there cannot be ruled out.

You can find more information under "Settings" and decide which cookies and which cookie-based processing of your data you wish to reject or accept. Further information about cookies can be found in the Cookie Notice.

Imprint Privacy Notice Cookie Notice
Decline
Settings
Accept
Managing your cookie settings

Use the "Status" control to decide for yourself which cookies we are allowed to set. Save your settings by clicking the "Agree" button.

You can change these settings at any time. You can find further information about the processing of your data in our Privacy Notice.

Cookies Description Status
Necessary Necessary Cookies are required for the app to function and cannot be switched off in your systems. We need necessary Cookies so that the service you request on our app functions properly and so that you can move around our app and use its functions, such as filling out forms. Cookie Notice
Statistics These Cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our app. They help us answer questions about which pages are most popular, which are least used and how visitors move around the app. If you allow statistical Cookies, we can use this aggregated information to improve our service and the usability of our websites for you. All information collected is aggregated and is therefore anonymous. This information may be transmitted to our partners such as Meta Platforms Ireland Limited, Google Ireland Limited, Pinterest Europe Limited, Microsoft Ireland Operations Limited (Privacy Notice) if you also agree under "Marketing". Cookie Notice
I Agree