Content creators in Zambia play a key role in inspiring others to visit their country - they tell the impactful arts and cultural stories of the country and its communities. The project provides technical assistance to creatives and helps them to access markets where they can promote Zambia’s arts and cultural scene as well as its appeal as a tourist destination.

Discover Zambia is hosting three content creator workshops in Lusaka, Livingstone and Kitwe. These will build capacity amongst the creative community in Zambia and empower them to use the arts as a tool to promote tourism. The workshops will also create links to tourism organisations who can use their services once the training is complete.

75 participants will receive specialised training from trainers at Canon South Africa, Discover Zambia, Artisanal Institutions and Curators and Digital Media Specialists in Zambia. An award ceremony will also be held to recognise all the participants.

The participants will also showcase their work by working on social media campaigns with Discover Zambia. Overall, 90+ jobs will be supported through technical assistance as well as a total of 15 organisations.