Tourism destinations are home to unique and diverse cultures. TUI Colourful Cultures Zambia focuses on empowering artists and artisans to professionalise, gain access to new markets and promote their cultural heritage through tourism. Working in collaboration with Discover Zambia, a leading digital tourism marketing company, the project aims to build capacity for individual content creators and organisations that manufacture crafts. It also connects content creators to peers and organisations that need their services.
TUI Colourful Cultures Zambia
Promoting Tourism through Cultural Content Creation
Discover Zambia is a leading digital tourism marketing company. Their platforms are dedicated to showcasing the very best of this stunning African country, from its breath-taking natural wonders and diverse wildlife to its rich cultural heritage and friendly people. Today, Discover Zambia is rooted in the largest social media travel community showcasing Zambia with the goal of helping people discover the very best of Zambia and create memories that will last a lifetime.