The long-term survival of loggerhead turtles in the Mediterranean is conservation-dependent, which means that their nesting habitats need to be protected. Tourist development near nesting beaches can have a devastating impact on the sea turtle population nesting there. In the Cretan towns of Rethymno and Chania, there has been a significant decrease in the number of nests recorded in recent years.
TUI Turtle Aid Greece strengthens tourism stakeholder engagement in sea turtle conservation by protecting hatchlings, educating tourists as well as locals, and implementing a turtle-friendly tourism certification scheme for beachfront businesses in northern Crete. The project also surveys turtle activity on the island of Rhodes to develop recommendations on how to protect them there too.