Tourism activities in Montego Bay, Jamaica, contribute significantly to the generation of plastic and glass waste and due to limited recycling opportunities, a substantial portion of this waste ends up in landfills.  This is exacerbated by inadequate waste management practices by some residents that create ecological challenges, such as coastal and marine pollution and illegal dumping.

Destination Zero Waste Jamaica addresses both the environmental issue of waste management and the socio-economic challenge of youth unemployment in economically disadvantaged communities of Montego Bay, where many young people in the city live in high-risk communities characterised by a lack of economic opportunities. It recognises that up to 42% of annually generated plastic waste is recyclable and that glass, being infinitely recyclable, holds considerable potential for reuse.

The programme establishes an upcycling centre in Montego Bay which serves as a creative hub for up to 80 people from marginalised communities, who receive training on how to turn discarded glass and plastics into marketable products and enhance their earning ability.

Destination Zero Waste Jamaica also develops a recycling and waste collection network for glass and plastics. This involves engaging almost 30 tourism businesses, schools and communities to promote the separation of glass and plastics and establishing dedicated collection points. The programme is expected to collect around seven million kilos of plastic and glass waste.

It also promotes environmental awareness and education for tourism businesses, tourists, communities and schools. Environmental sustainability clubs in 50 schools teach children about responsible waste management, alongside a group of volunteers who oversee and drive the collection of recyclables in their schools and communities.

Tourism and hospitality businesses benefit from education and training workshops on waste reduction, recycling and the environmental advantages of adopting green practices. Brochures, informational signage and resources promoting sustainable tour options also encourage tourists to think and act more environmentally. Interactive scavenger hunt games and tours to the upcycling centre also encourage responsible waste management and the local community residents benefit from public awareness campaigns about responsible waste disposal and recycling.