The project initially focused on reducing the amount of single-use plastics waste generated and discarded on the popular beaches of Ayia Napa and Protaras, as well as promoting recycling in these resorts. It has now been expanded to Larnaca, Limassol and Paphos. Four beaches (Ayia Triada, Malama Beach, Gold Beach in Oroklini and St. Raphael's Beach in Pyrgos) are already certified as plastic free beaches and two more will follow. 

300 local businesses including hotels, bars and restaurants will look to use alternatives to purchasing plastic items such as straws, cups, cutlery, bottles, bags and take-away food containers. They are also encouraged to look for ways to reduce, reuse and recycle. This will result in a reduction of 2.5 million tonnes of plastic being used. A ‘Bring your own cup’ app connects visitors with 50 local businesses offering discounts and events showcasing innovative upcycling will repurpose 2000kg of plastic waste. A ‘Plastic-free school’ initiative will reduce the plastic water bottle usage of 300 students.   

Awareness is also being raised about the issue of single-use plastics with tourists and local communities, with activities such as beach cleans, competitions, school activities and events. Social media engagement and an online community to drive outreach and awareness to over 300,000 residents and one million tourists are also part of the campaign.