In Morocco, 42% of the population is under 25 years old and one in four young Moroccans is unemployed. Alongside an education system that struggles to prepare young people for today’s economic challenges, a lack of technical, soft and linguistic skills also means that it’s hard for young people to find employment. Additionally, only 21.4% of the work force is female, which is the fifth lowest of the Middle East and North Africa (MENA) region.

The TUI Academy Morocco provides disadvantaged young women and men in Agadir with vocational training to help them access career opportunities in the hospitality sector. It runs until November 2025 and train 300 students (100 each year) in the skills they need to access career opportunities in hospitality.

The students, aged from 17 to 27, follow a 12-month, high quality vocational training course at the accredited Hotel School on Robinson premises. The Hotel School is a centre of ‘learning by doing’, based on the German apprenticeship model: two days a week of classroom training and four days a week of vocational training. It is the only German hotel management school in Morocco.

The students are trained at the Robinson Club in Agadir with an intensive one-year programme, including courses in Front Office, House Keeping, Food & Beverage, Tech, Spa and Kitchen, as well as modules on sustainability, personal development and employability skills.  After passing their exams the TUI Academy graduates receive a diploma and leave with the best chance possible of finding a job in tourism and a brighter future ahead.