
The rising influx of tourists in Jamaica has led to growing demand for goods and services, as well as activities that cater to the tourism industry. Yet despite the thriving tourism sector, the local population continues to face socio-economic challenges, including poverty, crime, and income inequality. Local businesses cannot always reap the full benefit of tourism because they’re unable to meet the industry's standards and demands. Strengthening local entrepreneurship can therefore increase revenue and boost job creation within the tourism sector.
TUI Futureshapers Jamaica supports entrepreneurial development, enhances links with the tourism sector, and enables MSMEs and start-ups to scale-up, create jobs and contribute to reducing inequality and poverty. To achieve this, the project improves access to financing, builds entrepreneurial capacity, and expands market opportunities for local businesses.