TUI Junior Academy Turkey

Protecting local natural and cultural values for the sustainability of tourism areas.

Increasing average temperatures in the Mediterranean mean that the global climate crisis is high on the agenda. Heatwaves and droughts are common, and the risk of forest fires is an ongoing threat. The impact of these heat waves and air pollution also has a human factor which increases the likelihood of respiratory problems in the local population. 

On top of this, sea levels are rising, leading to flooding and coastal erosion. So, educating communities which live in coastal communities about climate change is vital, so that they understand how to be responsible citizens, sensitive to the protection of the seas, and the ecological balance and cultural heritage of the area.  

Focusing on the link between environmental issues and human activity, the project educates school students about environmental sustainability and sustainable tourism through training, workshops, and visits to natural resources.  

The TUI Junior Academy Turkey covers nine important touristic districts in the provinces of Antalya, Aydın, Muğla and İzmir. With their rich biodiversity, these districts are amongst the most vulnerable places in terms of climate change. The project aims to inspire 4,000 secondary school students aged between 12-14 to become eco-champions that make a difference in their cities and involves 480 teachers that will be trained in environmental education. To convey the importance of sustainable marine tourism and the development of coastal ecosystems, students will also visit important tourism sites in the region.    

The programme will help to increase awareness of local natural and cultural values for the sustainability of tourism areas. Activities and workshops, including nature trips, coastal cleanups, and watching underwater cleanups by divers, will be selected according to the provinces and districts of the students. 

Support will be provided by national education directorates, local administrations, TUI and TURMEPA branches. The training will cover the importance of tourism and the importance of regional seas in relation to tourism, waste reduction, sustainable development goals, and the main environmental issue of the agenda, climate change and the related carbon footprint.  

The two-year project involves 3940 Eco Champions and 480 teachers (A total of 4220 people) from 160 institutions in 4 cities and nine districts of Antalya- Muratpasa, Kemer, Kas; Mugla-Fethiye, Ortaca, Marmaris, Bodrum; Izmir-Cesme and Aydın-Kusadası. 


TURMEPA is a non-governmental organization founded by Rahmi M. Koç and Chamber of Shipping based on the protection of our nation’s coasts and seas. Its main aim is to leave a more liveable Turkey that embraces clean seas to future generations. With projects on both national and international bases, TURMEPA became Turkey’s leading sea-oriented non-governmental organisation. To Save the Seas Declaration of a Voluntary Commitment, published in 1995, allowed TURMEPA to obtain support from organizations such as IMO, UNEP, The Club of Rome, ICS, and IUCN on an international platform. With the decision taken by the Council of Ministers on June 19th 2000, it gained the status of being a public benefit organisation.

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