TUI Futureshapers Morocco

In Morocco, it’s not easy for school leavers to develop useful new skills, secure employment or work for themselves. But the Pikala bicycle initiative offers exactly that, as well as a sustainable sightseeing solution for tourists too.

Pikala uses pedal power to offer something a little different to tourists - unforgettable, environmentally friendly cycle tours, which bring a completely different perspective to sightseeing in the city. And every tour starts at Pikala’s vibrant community hub, where jobs are created for young people to become bicycle tour guides and mechanics, with half of all jobs going to women.

TUI Futureshapers Morocco is the next phase of a long collaboration between Pikala and the TUI Care Foundation and sees Pikala opening two new bicycle workshops in Agadir and Essaouira.

The already established workshop in Marrakech will be maintained and will become the headquarters of the project, with the centres in Agadir and Essaouira mirroring the Pikala concept, where both locals and tourists can benefit from the bicycle and newly developed sightseeing tours.  

Pikala offers around 100 young Moroccans in Agadir and Essaouira vocational training in the fields of mechanics, tour guiding and management. Traditionally being a tour guide has been a male job in Morocco, but Pikala makes it possible for women to join the ranks too. More than 40 of the participants from each training intake will go on to work with Pikala independently as guides, mechanics or join the business in other positions such as marketing. Pikala provides all successful trainees with a certificate in bicycle guiding or mechanics.

Pikala also aims to promote bicycles as an environmentally friendly alternative to scooters and taxis. So, an awareness campaign reaching 10.000 locals will aim to stimulate interest in cycling as a means of transport.

When holidaymakers book a bike tour with Pikala, they’re not only discovering the wonders of a Moroccan city but are also supporting a better future for its local young people.


Pikala promotes the use of bicycles as cycling is a sustainable, healthy and fun way for locals and holiday makers to move through magnificent Marrakesh.

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