The TUI Colourful Cultures Zambia and Rwanda initiative, in partnership with Discover Zambia, was hosting Content Creation Masterclasses to empower the professional development of artists and artisans and help them gain access to new markets to promote their cultural heritage through tourism.
During the first exciting three-day event in Lusaka, Zambia, 40 aspiring and established content creators learnt about digital marketing, photography and videography, cultural heritage of Lusaka City and how to promote Zambia as a tourism destination. In the gallery is a recap of the highlights.
In collaboration with Discover Zambia, a leading digital tourism marketing company, the project aims to build capacity for individual content creators and organisations that manufacture crafts. It also connects content creators to peers and organisations that need their services.
