Het Destination Zero Waste-programme pakt de wereldwijde afvalcrisis aan en inspireert lokale gemeenschappen en toeristen om actie te ondernemen tegen plasticvervuiling, vooral op eilandbestemmingen. Het bevordert een circulaire economie waarin afval wordt geëlimineerd, middelen worden aangewend en de natuur wordt geregenereerd om wereldwijde uitdagingen zoals klimaatverandering, verlies van biodiversiteit en afvalbeheer aan te pakken. Het cultiveert de mentaliteit dat plastic kan worden hergebruikt als grondstof en het ondersteunt innovatieve en vanuit de gemeenschap gestuurde oplossingen om plastic in te zamelen, te verwerken en te upcyclen tot verkoopbare producten. Het programma is gericht op het creëren van groene banen, toegankelijke inkomenskansen voor de lokale bevolking en ecotoeristische ervaringen, waaronder rondleidingen naar upcycling-werkplekken.
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