TUI Turtle Aid is een belangrijk milieuprogramma dat bedreigde en kwetsbare zeeschildpadden beschermt, vooral rond neststranden. In samenwerking met lokale NGO's streeft het naar de bescherming van babyschildpadden die op het strand uitkomen en volwassen schildpadden die in kustgebieden zwemmen. Door samen te werken met toerismebedrijven aan het strand, worden optimale omstandigheden gecreëerd voor jongen om hun reis van nest naar zee te maken, door duidelijke bewegwijzering te gebruiken om ervoor te zorgen dat stranden schildpadvriendelijk zijn, stranden dag en nacht in de gaten te houden en klimaatgegevens te verzamelen. Gewonde schildpadden worden uit de zee gered en weer volledig genezen. Doorlopende outreach helpt ook om toeristen erbij te betrekken door hen te informeren over zeeschildpadden, hoe ze te helpen en te beschermen en ze tijdens de vakantie op een verantwoorde manier te observeren.
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