TUI Turtle Aid is a key environmental programme that protects endangered and vulnerable sea turtles, especially around nesting beaches. In cooperation with local NGO's, it aims to safeguard baby turtles hatching on beaches and mature turtles swimming in coastal areas. By working with beachfront tourism businesses, optimal conditions are created for hatchlings to make their journey from nest to sea, by using clear signage to ensure beaches are turtle friendly, monitoring beaches day and night and collecting climate data. Injured turtles are rescued from the sea and rehabilitated back to full health. Ongoing outreach also helps to engage tourists by teaching them about sea turtles and how they can help to protect and responsibly observe them whilst on holiday.