Tourism is an important industry in Zanzibar and creates many jobs, but low education levels and lack of training in professional skills make it hard for the tourism industry to find suitable local employees, in spite of high youth unemployment. Training young people to be guides is a promising solution.

With the help of TUI Care Foundation, thirteen young Zanzibari are selected for training to become guides in the tourism sector. They follow intensive training for six months, followed by a three-month long internship. Over nine months, they develop the skills needed to guide tourists and provide information on places of interest. The programme includes English, Flora and Fauna, History, Customer Service and an extensive module on sustainability and sustainable tourism.