TUI Colourful Cultures inspires and supports cultural expression and growth in tourism destinations. The programme empowers artists and artisans to professionalise, gain access to new markets and promote authentic arts and culture. From traditional dance, to visual arts, weaving, or theatre performances, it creates new opportunities through tourism for cultural heritage.
Tourism destinations are home to unique, rich and diverse cultures. TUI Colourful Cultures offers tourists the opportunity to experience and appreciate these cultures and empowers communities to preserve and promote them through tourism.