News

Berlin, 10 April 2025

Promoting cultural heritage through tourism: TUI Colourful Cultures supports content creators in Zambia and Rwanda

TUI Colourful Cultures Zambia and Rwanda, in partnership with Discover Zambia, is hosting Content Creation Masterclasses to empower the professional development of artists and artisans and help them gain access to new markets to promote their cultural heritage through tourism.

During an event in Kigali, Rwanda, 40 aspiring and established content creators learnt about digital marketing, photography and videography, and how to create captivating stories around the cultural heritage of Rwanda.

Have a look at the gallery for some exciting moments from the Masterclass.

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